Tag Archives: Business

4 Financial Lessons From “Fifty Shades of Grey”

ellebnere

ellebnere

I have a confession: I read “Fifty Shades of Grey.” All of it. And before you judge me, you should know that even if you haven’t read it, chances are many of your neighbors, co-workers, and family members have. For all the terrible reviews it got, the series (yes, there are three books) sold 70 million copies worldwide. Statistics don’t lie, people.

At any rate, I read this book not for the fantasy, not to get to know the ins and outs of what everyone else was talking about (and there were a lot of ins and outs in this book). No, I read it strictly in search of financial lessons. I’m really that professional. It’s just the way I roll.

Or at least that’s my story, and I’m sticking to it.

So, without further ado, check out four financial lessons you can learn from “Fifty Shades” in my new post on WiseBread. Because that’s what you were reading it for too… right?

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Women Running the Boardroom: 5 Female CEOs to Watch

Flickr/World Economic Forum

Flickr/World Economic Forum

In 2012, 18 Fortune 500 firms were run by women. That’s a pitifully small number… a paltry 3.6 percent. As brilliant and brazen as we know we are, why aren’t more women scoring those top jobs? Some have suggested that perhaps women aren’t aggressive enough. Or dedicated enough. Or willing to make the right kinds of sacrifices.

Maybe, but we think not.  Indeed, women who are in those top executive jobs are proving ‘em all wrong. They’re playing hard – and winning. Check out five female CEOs to watch in my new post on GoldenGirlFinance.com.

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Sports, Celebrity, Scandal … and Nike’s Winning Streak?

Flickr/bilobicles bag

Flickr/bilobicles bag

First it was Marion Jones, then Tiger Woods, followed by Lance Armstrong and, most recently, Oscar Pistorius. That is, star athletes whose names hit the headlines once again, only this time it wasn’t for their latest sports coup, but for scandal. As it turns out, these athletes have more in common than world-class sporting skills and celebrity. They are all – or in all but Woods’ case, were – sponsored by Nike (note the prophetic Oscar Pistorius ad for Nike above). Of course, Nike isn’t alone in its sponsorship of top athletes, but it certainly has a record for holding the best roster. Indeed, it’s got the money to pay for it.

In 2012, Forbes ranked Nike as the most valuable sports brand in the world, pegging the worth of its Nike-branded products at nearly $16 billion. It’s also the big spender when it comes to athlete endorsements. In 2012, its annual report showed that the company had dedicated $3.2 billion to endorsement deals over the following five years.

It all seems to fit, doesn’t it? The sports company that dominates its industry is also the one that clothes and promotes athletes who don’t just win, but who demolish the competition, the records and even the limits of what was previously thought possible. In terms of marketing, sporting a Nike logo while doing something deemed impossible for your sport is about as good as it gets.

Unless, of course, that athlete is caught doing something a little less laudable, whether it’s the use of performance-enhancing drugs, a brush with the law or a scandal of a more personal nature. Privacy, after all, is one perk that doesn’t come with promotion.

Athlete scandals are hardly new, but the size and publicity of recent scandals has upped the ante from minor faux pas to epic fail. As a result, the view of athlete endorsement appears to have shifted, leaving many people wondering whether companies can afford the liability their multi-million dollar celebrity endorsements increasingly entail. These errant athletes are an embarrassment to the brands they represent, critics say, and they’re bad role models for consumers.

But does any of that even matter? When it comes to a company like Nike, the answer isn’t as clear-cut as you might imagine. Read all about it in my new post on GoldenGirlFinance.com.

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9 Cool Ways Companies Are Using the iPad

Flickr/mbiebusch

Flickr/mbiebusch

If you own an iPad for personal use you’re probably more than aware of its ability to distract. It’s why airport waiting areas and subway trains are increasingly filled with row upon row of bowed heads and the soft sounds of finger taps and swipes. But while there’s no question that the iPad is great entertainment – and has largely been marketed as such – it and other tablets are increasingly sneaking their way into the business world too. In 2012, Apple CEO Tim Cook famously said that nearly every company in the Fortune 500 was testing iPads. Now, evidence is mounting that many companies – big and small – have jumped on the tablet bandwagon and put the iPad to work. Check out a few of the innovative ways companies are using it in my new post on Techopedia.com.

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The Business of Love: The Big Money in Companies That Cater to Couples

Flickr/michi003

Flickr/michi003

It’s easy to say that you can’t put a price on love, but from a business perspective you can, and it’s a big number….$18.6 billion to be exact. That’s how much throbbing hearts are expected to spend on cards, flowers, candy, chocolate and other treats this Valentine’s Day, according to recent statistics from the National Retail Federation. But while cupid’s arrows help ring the cash register in some important industries, companies that cater to Valentine’s Day aren’t the only ones that profit from passion. Check out some of the top industries in the business of love in my new article on GoldenGirlFinance.com.

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