Big Data’s Got a Problem, But It Isn’t Technology



Big data is facing a big problem these days, and interestingly enough, it has nothing to do with technology. Nope, this is a public relations problem, wherein big data is bit like Tom Cruise’s infamous couch-jumping antics on Oprah: Everyone was talking about it, but most people had no idea what it meant (and the rest probably didn’t care). For celebrities, obscure hype can be a welcome jackpot. When it comes to business and technology, however, buzzwords like big data don’t always bridge the gap between the CTO who wants to implement big data and the CEO who wants to know why.

A full definition of big data may still be up for debate, but what no one’s arguing about is that big data is getting bigger by the day, with corporate data exploding year over year and social media interactions stretching into the hundreds of millions per day. And as business of all kinds become increasingly digital, the amount of data out there is set to get even bigger still. That’s why understanding how big data can help is so important. So let’s take a look at how big data might be defined – and why nailing down that definition is becoming increasingly valuable to businesses of all sizes. Check it out in my new article on 


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