Alpha and Beta: The Sorority Sisters of Stock Market Risk

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If you’ve been trying to be in the know about the stock market, you’ve probably come across the terms “alpha” and “beta”. These Greek terms are both used to determine an investment’s risk-reward (or profit-loss) profile. Rest assured, there are no pledges or toga parties here, but these two terms do dictate the moves investors make. And although each has its own unique characteristics, they often intermingle. Find out what you need to know about these “sorority sisters” of stock market risk in my new article on GoldenGirlFinance.ca: http://bit.ly/LLv272

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