The Avengers Take on Evil-Doers, Financial Literacy


In The Avengers, the Marvel-inspired movie being released in theaters today, super powers will undoubtedly save the day. But in the real world, it’s saving money that often saves the day.

That’s the lesson in the new Marvel project called “Avengers: Saving the Day.” And this isn’t just any comic book: It’s a financial literacy project aimed at getting kids acquainted with the basics of saving, borrowing and investing.

The colorful Avengers comics are available both in print and online at, and represent a collaboration between Marvel and Visa, part of Visa’s 17-year effort to educate kids about basic financial concepts. So while Spider-Man, Thor and the other good guys battle Mole Man and his crew of subterranean monsters in their attempt at a bank heist, they also learn some important lessons along the way.

In homage to today’s blockbuster movie release, let’s take a few swipes at our money mistakes — and a giant leap forward in our financial literacy — with these Marvel-inspired lessons on crime and coin. They may be simple, but they aren’t just for kids. Check them out in my new post on


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